Organic red rice comes from Jatihluwih village where has been defined by UNESCO as a world cultural heritage site since June 29, 2012. Because it has a unique farm with a traditional irrigation system. Jatihluwih rice terrace is part of the area of Subak Landscape of Catur Angga Batukaru which is one of five regions in Bali designated by UNESCO as world cultural heritages. organization management of Subak of Jatihluwih is based on the principle of the philosophy of Tri Hita Karana which aims to achieve and implement the harmony among the members of Subak, between members of Subak with environment/nature and with The Creator/God.
The cultivation methods, cropping systems are practicing in the organic farming system. Farmer using cattle manure, coconut, palm sugar, and the other organics items for fertilization.